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This One Thing Makes a Small Business Have a Better Growth Trajectory
Discover how small business growth can be accelerated with strategic visual identity design. Learn how small business growth thrives here!

DaMarcus Nelson
Dec 30, 20255 min read


AI Will Not Replace the Graphic Designer: The Product is the Process and not End-Result
Artwork generated with AI I want to address a few concerns in which generative AI seems to be the main conduit. To the non-creative, generative AI skews the expectation of what the design process really is. Consumers of media have become accustomed to seeing the replicable end-result of design thinking, but never the painstakingly long, laborious, skillful and strategic process that comes before the final product. Lately, I've been getting a lot of freelance project request

DaMarcus Nelson
Nov 24, 20254 min read


What are We Filming, Anyways? A Guide to Video Production and Planning a Video Shoot
This year, I’ve been honing my video production skills—not just behind the camera, but also in how I lead conversations with clients and teams during pre-production. After a recent team meeting about an upcoming video project, something clicked for me: while we could communicate the visual feel of the project, we struggled to articulate what kind of video we were actually making. Was it a commercial , an explainer , or a promo ? In this guide we'll discuss types

DaMarcus Nelson
Nov 24, 20254 min read


Why I Walked Away from Instagram and What I’ve Learned | Reasons to Deactivate Your Instagram Account
After waiting and contemplating during the 30-day temporary deletion period, July 11, 2025 marked my final day of having an active...

DaMarcus Nelson
Aug 26, 20254 min read
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