2019
Venise Naturals
Cruelty-free Wellness, Redefined
Venise Naturals main goal is to make cruelty-free wellness accessible to all people no matter age, gender, race, or ethnicity.
Challenge
With plans to scale online and eventually open a brick-and-mortar studio, Mia Venise needed a comprehensive brand buildout that could extend across multiple touchpoints—digital, packaging, environmental signage, and social content—while maintaining consistency and recognition in a highly saturated wellness space.
Creative Strategy
I assembled a small collaborative design team and we approached this project through the lens of the founder—running workshops and spending time truly understanding her vision, values, and story as a solo business owner. Through insights and market research, we identified a positioning opportunity for Venise Naturals within the niche of cruelty-free wellness products. By establishing this strategic positioning and building a cohesive visual system, the brand now stands apart in a crowded market of independently owned wellness brands.
Deliverables
Brand Messaging
Logo
Visual System & Brand Guidelines
Color Palette
Graphic language / supporting elements
Photography art direction
Social Media Templates
Packaging Design
Mini-doc Explainer Video
Brand in Action
View how the brand is applied across real touch points, from digital interfaces to physical materials ensuring a cohesive and recognizable presence.
Design Notes & Lessons
This brand carries a special level of nostalgia for me. I created it during the COVID era (2019–2020), and it was my first complete brand buildout. At the time, I was running a solo creative studio, and the project grew beyond what one person could realistically execute. I assembled a small team of local designers with complementary skills and led the project from concept through completion.
Looking back, I’m genuinely proud of what we produced — and I also recognize how much I learned in the process. One memorable mishap: I ordered the client’s lip balm labels without specifying coated polypropylene, which resulted in the ink smudging and peeling. Seeing the photo the client sent was painful at the time, and the reprint came out of my own pocket — but Mia was gracious and patient, and the corrected labels turned out beautifully. It was a real lesson in production awareness and vendor communication.
What sets this project apart is the full-spectrum creative execution. We didn’t just design a logo — we built a visual identity that extended into packaging, labels, website design, and environmental touchpoints, resulting in a cohesive and unified brand presence. Leading the photography direction further elevated the visuals; we staged a shoot in a beautiful German Village rental home filled with greenery and natural textures that aligned perfectly with Venise Naturals’ organic, minimalist ethos.
Working in the wellness and beauty space was genuinely enjoyable, especially because it involved people — collaboration with models, stylists, and a diverse group of creatives. Ultimately, the brand centered around representing real people and crafting something authentic, inclusive, and intentionally made.