This year, I’ve been honing my video production skills—not just behind the camera, but also in how I lead conversations with clients and teams during pre-production. After a recent team meeting about an upcoming video project, something clicked for me: while we could communicate the   visual feel   of the project, we struggled to articulate what   kind   of video we were actually making. Was it a   commercial , an   explainer , or a   promo ? In this guide we'll discuss types